Author of Sales Unlearned
Sales isn't pressure. It's clarity.
For engineers, founders, and domain experts who find themselves selling… and are still figuring out how to do it without losing themselves in the process.
Sound familiar?
You know your domain cold.
You can diagnose the problem before the customer finishes the sentence.
But the moment someone calls it selling… something shifts.
You start choosing your words too carefully.
You over-explain.
You apologise for taking up their time.
You walk out of the meeting wondering if you came across as too pushy… or not credible enough.
This is not a confidence problem.
This is a definitions problem.
You were never taught what sales actually is.
You were only taught what it looks like from the outside…
and that version made you want nothing to do with it.
Sales Unlearned starts exactly here.
Not with scripts. Not with frameworks.
With the one shift that changes everything before technique even matters.
The Book
Sales Unlearned
You do not rise by learning sales. You rise by unlearning what you thought sales was.
This book is for the engineer who became an account manager and felt invisible overnight.
For the founder who knows the product cold… but freezes when it is time to sell it.
For the domain expert who keeps hearing “you need to be more commercial” and is not sure what that means for someone like them.
Sales Unlearned is not a script. It is not a persuasion manual.
Three sections. One honest journey.
From resistance… to curiosity… to craft.
The shift
What actually changes when the definition changes
The room does not get easier because you get better at pitching.
It gets easier because you stop performing… and start listening.
When that shift happens — and it does happen — four things change quietly:
Conversations become calmer
You stop managing your nerves and start following their thinking.
Discovery stops feeling like interrogation
You ask because you are genuinely curious. The difference shows.
Buyers stop guarding themselves
Trust is not built with charm. It is built with consistency and honesty.
Enterprise deals stop feeling like black boxes
You begin to see the buying committee, the politics, the real concern underneath the stated one.
None of this requires a different personality.
It requires a different set of definitions.
About
Still the engineer. Now the seller.
Today I work in enterprise tech sales across the Gulf.
But I started writing scripts at 2am to keep telecom networks alive… not pitching in boardrooms.
The shift from expert to seller is uncomfortable, disorienting, and nobody prepares you for it.
I wrote Sales Unlearned for everyone standing exactly where I once stood.
Philosophy
A different way to think about sales.
Sales is clarity
You stop managing your nerves and start following their thinking.
Sales is curiosity
Discovery is not a phase. It is the foundation of every real conversation.
Sales is responsibility
When someone trusts you with a complex decision… the job is to guide honestly. Not to close at any cost.
Readers
What people are saying
"Sajeed explains enterprise sales in a way engineers actually understand."
Startup Founder
"This book changed how I think about discovery conversations entirely."
Product Leader
"Finally, a sales framework that doesn't feel like manipulation."
Sales Leader
Newsletter
One idea, every Friday.
Not a roundup. Not a tips list.
A short essay on the real conversations happening inside enterprise deals… written for founders and domain experts who are still figuring out the commercial side.
Honest. Specific. No performance.
1:1 Sessions
A real conversation about a real deal.
You have a meeting coming up you cannot afford to get wrong.
Or a deal that has gone quiet and you are not sure why.
Or you are stepping into enterprise conversations for the first time… and the stakes feel higher than your preparation.
This is a focused one-on-one session. No frameworks dumped on you. Just clear thinking about your specific situation.
Preparing for enterprise deals
Sales discovery structure
Founder-led selling
Stakeholder navigation
Start with the book.
You do not need a new personality to sell well.
You need a different starting point.
Sales Unlearned is for the engineer, the founder, and the domain expert who finds themselves in commercial conversations… without a map, without training, and without wanting to become someone they are not.
It starts where the discomfort starts. And walks with you from there.