The Book
Sales Unlearned
A practical guide to enterprise sales for people who never wanted to be salespeople. Discover how trust, discovery, and clarity replace persuasion in complex B2B decisions.
Why this book exists
Because nobody taught us this.
Most sales books are written for salespeople. They assume you want to sell. They assume you’re comfortable with objection handling, cold calls, and closing techniques.
But what about the engineer who built something brilliant and now needs to explain it to a procurement committee? Or the founder who has to navigate a six-month enterprise deal cycle for the first time?
Sales Unlearned was written for them. For the people who need to sell but refuse to become someone they’re not.
Who it's for
Built for builders.
- Engineers selling their own products
- Domain experts entering B2B sales
- Product leaders who interface with buyers
- Engineers selling their own products
- Domain experts entering B2B sales
- Product leaders who interface with buyers
Inside the book
What you'll learn
- 01 Why most sales advice doesn't work for builders
- 02 The discovery framework that replaces pitching
- 03 How enterprise decisions actually get made
- 04 Navigating stakeholders without manipulation
- 05 Building trust in complex, long-cycle deals
- 06 From domain expert to trusted advisor
Readers
What readers say
"This is the sales book I wish existed when I started my company. No fluff, just clarity."
Founder, Series A SaaS
"Sajeed explains enterprise sales in a way engineers actually understand."
VP Engineering
"Finally, a framework that respects the intelligence of the reader."
Product Leader
Free Chapter
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Ready to unlearn?
Get your copy of Sales Unlearned and start rethinking how enterprise conversations work.