- Thoughts on enterprise sales & trust
Sales Insights
Essays and observations for builders navigating the world of B2B conversations. Insights shaped by 20+ years of experience across enterprise sales, telecom engineering, and service delivery.
- All editions
- Blog
What comes to mind when someone says they closed a high ticket sale? The immediate reaction I get is a high priced solution, sold. Now ask what it actually takes to close one. Most people say the same thing: be...
- Blog
Sales teams have more technology than ever including sales automation tools, yet plenty of tech sales representatives still can’t find enough time to actually sell. Their days fill up with CRM updates, follow-up emails, data entry, reporting, and meetings, all...
- infographic
The Modern B2B Tech Buyer In B2B tech sales, buyers now run most of the journey themselves long before a seller ever appears. 70% of the B2B buying journey now happens before a buyer talks to a rep 96% of...
- Blog
Enterprise tech sales has always been about building long-term customer relationships. But the version of tech sales that defined the last 20 years a seller-centric, pipeline pushing, feature dumping, close at all costs mentality is giving way to something more...
- Blog
If you have ever watched a strong deal crumble for reasons no one can quite explain, that is almost always the result of having no predictable sales process. It is rarely a subpar product or a weak sales team. The...
Sales Unlearned Newsletter
Get weekly insights on enterprise sales, trust-building, and founder-led selling - delivered to your LinkedIn feed.
- About the author
Sajeed Ahmed
20+ years across enterprise sales, telecom engineering, and service delivery.
Author of Sales Unlearned. Helping builders sell with clarity instead of pressure.
- Blog
What comes to mind when someone says they closed a high ticket sale? The immediate reaction I get is a high priced solution, sold. Now ask what it actually takes to close one. Most people say the same thing: be...
- Blog
Sales teams have more technology than ever including sales automation tools, yet plenty of tech sales representatives still can’t find enough time to actually sell. Their days fill up with CRM updates, follow-up emails, data entry, reporting, and meetings, all...
- Blog
Enterprise tech sales has always been about building long-term customer relationships. But the version of tech sales that defined the last 20 years a seller-centric, pipeline pushing, feature dumping, close at all costs mentality is giving way to something more...
- Blog
If you have ever watched a strong deal crumble for reasons no one can quite explain, that is almost always the result of having no predictable sales process. It is rarely a subpar product or a weak sales team. The...
Sales Unlearned Newsletter
Get weekly insights on enterprise sales, trust-building, and founder-led selling - delivered to your LinkedIn feed.
- About the author
Sajeed Ahmed
20+ years across enterprise sales, telecom engineering, and service delivery.
Author of Sales Unlearned. Helping builders sell with clarity instead of pressure.
- infographic
The Modern B2B Tech Buyer In B2B tech sales, buyers now run most of the journey themselves long before a seller ever appears. 70% of the B2B buying journey now happens before a buyer talks to a rep 96% of...
Sales Unlearned Newsletter
Get weekly insights on enterprise sales, trust-building, and founder-led selling - delivered to your LinkedIn feed.
- About the author
Sajeed Ahmed
20+ years across enterprise sales, telecom engineering, and service delivery.
Author of Sales Unlearned. Helping builders sell with clarity instead of pressure.