Sales Insights

Essays and observations for builders navigating the world of B2B conversations. Written from 18 years of enterprise selling.

Enterprise Sales

April 30, 2026

2 min

The engineer’s guide to your first enterprise deal

You built something people want. Now someone from a Fortune 500 wants to talk. Here's what to expect — and what nobody tells you.

Philosophy

April 30, 2026

1 min

Sales isn’t a personality trait

The myth that you need to be extroverted, charismatic, or aggressive to sell is exactly that — a myth. Here's what actually matters.

Enterprise Sales

April 30, 2026

2 min

Navigating the stakeholder maze

Enterprise deals rarely have one decision-maker. Understanding the web of influence is what separates deals that close from deals that stall.

Reflections

April 30, 2026

2 min

What I unlearned about trust in B2B relationships

Trust isn't built through rapport-building techniques. It's built through clarity, competence, and genuine curiosity about the buyer's world.

Founder-Led Sales

April 30, 2026

2 min

Stop pitching. Start diagnosing.

The best founders I know don't sell their product. They help prospects understand their own problem — and the solution becomes obvious.

Enterprise Sales

April 30, 2026

2 min

Why discovery is the most underrated skill in B2B

Most sellers rush past discovery to get to the pitch. But the best enterprise conversations never feel like a pitch at all.

Sales Unlearned Newsletter

Get weekly insights on enterprise sales, trust-building, and founder-led selling — delivered to your LinkedIn feed.

Sajeed Ahmed

18 years in enterprise sales. Author of Sales Unlearned. Helping builders sell with clarity instead of pressure.

Philosophy

April 30, 2026

1 min

Sales isn’t a personality trait

The myth that you need to be extroverted, charismatic, or aggressive to sell is exactly that — a myth. Here's what actually matters.

Sales Unlearned Newsletter

Get weekly insights on enterprise sales, trust-building, and founder-led selling — delivered to your LinkedIn feed.

Sajeed Ahmed

18 years in enterprise sales. Author of Sales Unlearned. Helping builders sell with clarity instead of pressure.

Founder-Led Sales

April 30, 2026

2 min

Stop pitching. Start diagnosing.

The best founders I know don't sell their product. They help prospects understand their own problem — and the solution becomes obvious.

Sales Unlearned Newsletter

Get weekly insights on enterprise sales, trust-building, and founder-led selling — delivered to your LinkedIn feed.

Sajeed Ahmed

18 years in enterprise sales. Author of Sales Unlearned. Helping builders sell with clarity instead of pressure.

Founder-Led Sales

April 30, 2026

2 min

Stop pitching. Start diagnosing.

The best founders I know don't sell their product. They help prospects understand their own problem — and the solution becomes obvious.

Sales Unlearned Newsletter

Get weekly insights on enterprise sales, trust-building, and founder-led selling — delivered to your LinkedIn feed.

Sajeed Ahmed

18 years in enterprise sales. Author of Sales Unlearned. Helping builders sell with clarity instead of pressure.

Reflections

April 30, 2026

2 min

What I unlearned about trust in B2B relationships

Trust isn't built through rapport-building techniques. It's built through clarity, competence, and genuine curiosity about the buyer's world.

Sales Unlearned Newsletter

Get weekly insights on enterprise sales, trust-building, and founder-led selling — delivered to your LinkedIn feed.

Sajeed Ahmed

18 years in enterprise sales. Author of Sales Unlearned. Helping builders sell with clarity instead of pressure.